TEL AVIV, Israel--(BUSINESS WIRE)--Splendid®, a division of Delta Galil Industries, Ltd. (DELT/Tel Aviv
Stock Exchange, DELTY.PK/OTCQX), today announced that it has named Holly
Shapiro as Creative Director. Ms. Shapiro brings nearly 20 years of
premium design expertise from leading brands including Calyspo St.
Barth, Haute Hippie, Roller Rabbit and Gilt Groupe.
“Holly is both a creative designer and proven leader who will bring
fresh, new product strategies and perspective to modernize the Splendid®
brand”
“Holly is both a creative designer and proven leader who will bring
fresh, new product strategies and perspective to modernize the Splendid®
brand,” said Tim Baxter, Delta Galil Premium Brands Chief Executive
Officer. “Her expertise in curating product from her time at Gilt,
building a brand from her time at Calypso St. Barth and working with
cross-functional partners at Roller Rabbit will be instrumental in
repositioning Splendid to accelerate growth.”
Ms. Shapiro previously served as Creative Director of private brands for
Gilt Groupe, responsible for a number of categories including apparel,
footwear, swimwear, and accessories. Prior to that, she designed for
Calypso St. Barth, Haute Hippie, Martin + Osa, Liz Claiborne, Laundry by
Shelli Segal and Dana Buchman. Ms. Shapiro received an Associate in
Applied Science Degree from Fashion Institute of Technology (F.I.T.) and
a Bachelor of Science in Textile and Apparel Design Degree from the
University of Wisconsin – Madison.
In her new role, Ms. Shapiro will succeed Pamela Protzel-Scott, who has
served as Vice President of Design and Creative Director of Splendid for
more than 17 years. Ms. Protzel-Scott will serve as a consultant as
needed to insure a smooth transition.
Ms. Shapiro said, “I am very excited to join Splendid®, as I have
long-admired the brand for its premium soft tees and strong loyal base.
While leveraging both, I see significant potential to expand the brand
and look forward to taking Splendid® to new levels of growth.”
Mr. Baxter added, “We want to thank Pam for founding this incredible
brand and leading its design team since its inception. Her contributions
have been extraordinary. We wish her all the best as she embarks on her
next chapter with her family.”
About Splendid®
Starting as the leading premium tee in the market 15 years ago, Splendid
now has reach in almost every category--- all of which highlight the
soft and luxurious fabrics the brand is known for. With an
uncomplicated, timeless aesthetic, Splendid has come to be much more
than a t-shirt—it’s a lifestyle. At Splendid, our aim is to inspire
women and spark creativity. We make clothing that’s effortlessly put
together, that looks great and feels even better, that leaves her free
to go about living her fullest, most inspired life. Splendid can be
found at its retail locations in US and Canada, as well as high-end
department and specialty stores domestically, internationally and
online. For a full listing of stores, to shop online or for additional
brand information, visit www.splendid.com.
About Delta Galil Industries
Delta Galil Industries is a global manufacturer and marketer of branded
and private label apparel products for men, women and children. Since
its inception in 1975, the Company has continually strived to create
products that follow a body-before-fabric philosophy, placing equal
emphasis on comfort, aesthetics and quality. Delta Galil develops
innovative seamless apparel including bras, shapewear and socks;
intimate apparel for women; extensive lines of underwear for men;
babywear, activewear, sleepwear, and leisurewear. Delta Galil also
designs, develops, markets and sells branded denim apparel under the
brand 7 For All Mankind®, and ladies apparel under the brand Splendid®.
For more information, visit www.deltagalil.com.
Contacts
Media:
Stacy Berns/Danielle Poggi
Berns Communications
Group
sberns@bcg-pr.com/dpoggi@bcg-pr.com