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Part of the French Eminence Group, Athena was launched in 1962 as a modern family brand with an athletic edge, offering undergarments for men and boys. A women’s label was added in 2004.

With a brand awareness of over 70%, Athena is a leader in the French market and a recognized household name. Athena offers underwear, pajamas, and swimwear for men, as well as classic underwear and sports underwear for women. As a popular mass market brand, Athena’s men’s lines are known for their quality products and sporty image. The women’s lines are favorites among young women looking for comfort and quality without breaking the bank or compromising on aesthetics.

Today, the brand continues to create new products for the modern athlete via product innovation and design collaborations with major sports associations such as the NBA, with whom it recently launched a special capsule collection.

In France, Athena is distributed in over 2,200 hypermarkets & supermarkets, 30 department stores, 200 retail stores and online retailers, including on the brand's own e-commerce site. Athena is also sold in hypermarkets and supermarkets in Belgium, Germany, Italy and other French territories.

Athena was acquired by Delta Galil in 2018.