Organic Basics puts sustainable thinking at the center of everything.
Organic Basics is a leading sustainable digital-first apparel brand selling women’s and men’s underwear,
activewear and base layers. Founded in 2015 in Copenhagen, the brand has built a strong reputation for its
sustainable materials, responsible supply chain, and commitment to—and leadership in—minimizing its impact
on the planet.
Organic Basics sells comfortable and innovative basic apparel products, including organic and recycled-fiber women’s underwear, bralettes, sports bras, tees and socks and men’s underwear and tees. These products are made from sustainable fibers such as organic cotton, TENCELTM, recycled polyester, and natural dyes.
Organic Basics is available at online retailers including the brand’s own e-commerce site and at select retailers throughout Europe and
the US.
Organic Basics was acquired by Delta Galil in 2022.
On September 19, 2024, Organic Basics announced its partnership with actress Antonia Gentry, marking her first fashion collaboration. Drawing inspiration from her effortless style and passion for sustainability and nature, the collection combines comfort and elegance with Earth-friendly design.
Designed to ensure both comfort and durability, the collection is crafted from two of Organic Basics’ softest, most sustainable materials. The OCS-certified Soft Knit Rib pieces are made from a blend of 60% organic cotton and 40% recycled nylon, while the Soft Touch Veil pieces, made from 95% TENCEL™ Lyocell and 5% elastane, provide an incredibly soft and luxurious feel that makes everyday intimates feel a bit more special. Lastly, GOTS-certified organic cotton pieces round out the collection perfectly, adding the final sustainable touch to the versatile line.
As a part of the partnership, Organic Basics will donate 1% of every purchase to the Rainforest Trust – a charity close to Antonia’s heart that works to protect threatened tropical forests and works with local Indigenous people to help legally secure their land rights.