TEL AVIV, Israel--(BUSINESS WIRE)--Delta Galil Industries, Ltd. (DELT/Tel Aviv Stock Exchange,
DELTY.PK/OTCQX), the global manufacturer and marketer of branded and
private label apparel products for men, women and children, today
announced an exclusive global licensing agreement to develop, produce
and distribute performance-based underwear collections for Columbia
Sportswear. This represents a significant expansion into the performance
underwear category by Columbia Sportswear, the flagship brand of the
global leader in active outdoor apparel, footwear, accessories and
equipment, Columbia Sportswear Company (Nasdaq: COLM).
“We are very pleased to expand our partnership with Columbia Sportswear
and provide them with intimate apparel collections that embody the
performance, fit, function and style that consumers worldwide associate
with the Columbia brand”
Under the licensing agreement which is in effect through 2018, Delta
Galil will produce a range of Columbia Sportswear products including a
full collection of women’s sports bras and underwear, as well as men’s
underwear. The first performance underwear collections for Columbia
Sportswear will launch at the Outdoor Retailer Winter Market Expo in
Salt Lake City, Utah, January 7-10, 2016, with early previews beginning
mid-December through the end of the year. The collections will be
available for Fall 2016 at Columbia retail stores, outdoor specialty
stores, sport specialty stores and better department stores worldwide.
Delta Galil is also the exclusive global licensee of men’s and women’s
socks for Columbia Sportswear.
“We are very pleased to expand our partnership with Columbia Sportswear
and provide them with intimate apparel collections that embody the
performance, fit, function and style that consumers worldwide associate
with the Columbia brand,” said Isaac Dabah, CEO of Delta Galil. “This
represents an important growth opportunity for our business, as
activewear remains a strong contributor to our overall sales.”
“We are excited to be collaborating with Delta Galil on the development
of our performance underwear business,” said Matt Merriman, Director of
Licensing at Columbia Sportswear. “Their design expertise, ability to
meet our high quality and performance standards, and strong global reach
will be instrumental in expanding our brand into this important new
category.”
Performance underwear products are engineered with specialized features,
such as moisture management and anti-microbial properties, to meet the
needs of consumers with active lifestyles.
About Delta Galil Industries
Delta Galil Industries is a global manufacturer and marketer of branded
and private label apparel products for men, women and children. Since
its inception in 1975, the Company has continually strived to create
products that follow a body-before-fabric philosophy, placing equal
emphasis on comfort, aesthetics and quality. Delta Galil develops
innovative seamless apparel including bras, shapewear and socks;
intimate apparel for women; extensive lines of underwear for men;
babywear, activewear, sleepwear, and leisurewear. For more information,
visit www.deltagalil.com.
About Columbia
Columbia, the flagship brand of Portland, Oregon-based Columbia
Sportswear Company, has been creating innovative apparel, footwear,
accessories and equipment for outdoor enthusiasts since 1938. Columbia
has become a leading global brand by channeling the company’s passion
for the outdoors into technologies and performance products that keep
people warm, dry, cool and protected year-round. To learn more, please
visit the company's website at www.columbia.com.
Contacts
Nissim Douek
+972-54-5201178
Nissim@unik.co.il
or
U.S.
Media:
Berns Communications Group
Stacy Berns/Danielle Poggi
+1-212-994-4660
sberns@bcg-pr.com