7 For All Mankind

The L.A based 7 For All Mankind is a leading Denim brand that immediately became associated with celebrities and fashion icons seeking the signature style of 7 FAM jeans.
The meteoric success was followed by the launch of a men’s line in 2002 and a children’s collection in 2005. Since then, 7FAM has continued to evolve and grow with A-list celebrity campaigns, opening an online shop and brand stores all over the world.

7 For All Mankind Celebrates 20 Years In 2020

Twenty years ago, 7 For All Mankind created a new way of dressing, reimagining denim as a sophisticated choice appropriate for virtually any time, place, and occasion. Its introduction of luxe fabrics, polished silhouettes, and iconic stitchwork elevated the genre, marking a distinct moment in fashion history that still continues in 7’s design process today.

Our iconic denim brand is set to unveil a global campaign titled “Remember Your First,” starring Carolyn Murphy who was one of the first supermodels featured in the brand’s earliest campaigns.

The “Remember Your First” campaign focuses on the emotional response people felt when they bought their first pair of 7 For All Mankind jeans, and the connection that still exists today. 7 For All Mankind is further marking this milestone year by re-issuing its 080 Bootcut—the best-selling jean that started it all—as a limited release this spring.

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