Tel Aviv, Israel, January 14, 2014 – Delta Galil Industries, Ltd. (DELT/Tel Aviv Stock Exchange, DELTY.PK/OTCQX), a global manufacturer and distributor of socks, underwear and intimates, announced today that its Schiesser AG unit has entered into a licensing agreement with Marc O’Polo International GmbH to produce and distribute men’s and women’s underwear,
sleepwear and beachwear under the Marc O’Polo brand for sale in key European markets. Under the agreement, Schiesser will develop, produce and distribute the Marc O’Polo underwear, sleepwear and beachwear collections for sale in Germany, Belgium, Netherlands, Luxembourg, Denmark, Sweden, Italy, Austria, Switzerland, and other countries, starting in Spring/Summer 2015. Marc O’Polo collections are sold through a variety of quality retailers, Company-branded stores and Marc O’Polo online stores.
The licensing agreement represents a partnership between Schiesser, the leading underwear manufacturer and marketer in Germany, and Marc O’Polo, one of the fastest growing fashion brands in its market. With this agreement, Schiesser is demonstrating its strength as a valued partner for leading lifestyle brands and its ability to develop and grow license opportunities. Schiesser has a separate team of design, product management and sales professionals dedicated to the Marc O’Polo relationship, with the aim of significantly growing the Marc O’Polo licensed business over the next five years.
“We are honored that Schiesser has been selected to produce underwear, sleepwear and beachwear for Marc O’Polo, which has a respected heritage throughout Europe as a premium, casual lifestyle brand that represents a refined standard and a preference for natural materials,” said Isaac Dabah, CEO of Delta Galil. “Our commitment to quality and innovation will be a perfect fit for the Marc O’Polo collections, and we look forward to expanding Schiesser’s business in Europe as we introduce the new Marc O’Polo collections in 2015.” Mr. Dabah noted that Schiesser’s strength in both men’s and women’s products, its capacity to develop stylish, high quality collections, and its depth of expertise in European markets were factors that led Marc O’Polo to partner with the Delta Galil unit.
“We are happy to cooperate with Schiesser in the field of underwear, sleepwear and beachwear in the future,” said Andreas Baumgärtner, COO of Marc O’Polo. “We believe Schiesser’s high standards are consistent with our well-established position in the premium casual sector for creative, high-quality products, and we look forward to this licensing partnership.”
Marc O’Polo, founded in 1967 in Stockholm, is one of the internationally leading Premium Modern Casual brands. The brand Marc O’Polo World includes the collections Marc O’Polo Modern Casual and Smart, Marc O’Polo Shoes and Accessories, the licenses Marc O’Polo Junior, Eyewear, Underwear, Beach Wear, Leg Wear, Jewels and Home, as well as the independent company CAMPUS Ltd. Today, Marc O’Polo is available in about 30 countries.
In addition, the Marc O’Polo collections are marketed through own online shops in Germany, Austria, Belgium, France, Switzerland, Sweden and the Netherlands under www.marc-o-polo.com.