We are proud to introduce our breakthrough in cotton fabrics – ReaLasting Cotton™. Our unique cotton finishing technique ensures garments and intimate apparel remain as good as new even after many washes, while ordinary cotton dramatically ages with every wash. This innovative development enables the removal of surplus fibers from the surface of the fabric, preventing them from bundling together or ‘pilling’, which makes the fabric look and feel old. We have also applied our ReaLasting Cotton™ technology to socks, especially black socks, greatly extending their lifespan. ReaLasting Cotton™ protects the fabric’s appearance and softness wash after wash, so it can be worn time and time again and still look new.