This groundbreaking innovation was developed as we set out to recreate the support wire. In an effort to reduce the stress and pressure of the wire, while maintaining its basic support, lifting and shaping functionalities, we have developed a new non-metal substitute – the Pressure OffTM wireless wire. We chose a friendlier material composed of light, strong and safe polycarbonates. The Thermoplastic wire’s flat and wide design distributes pressure more evenly and is better suited for female anatomy, significantly reducing strain on the breast. Its flexibility allows it to move with the body, gently but firmly providing essential support. This revolutionary wire has created a new standard for support and is implemented in a wide variety of bra designs. From adolescence to maturity, from everyday to maternity and breastfeeding, the Pressure OffTM wireless wire comfortably supports every women’s every day.