This revolutionary innovation was developed with the aim of resolving the frustrations and discomforts caused by the traditional underwire, while maintaining its basic functionalities. Through extensive R&D, we have developed a new non-metal substitute – the Flexi-Wire. This advanced design replaces the underwire with a plastic net infused into the foam of the cup, creating a flexible wire. Lifting, shaping and providing support like the traditional underwire, the flexible wire allows the bra to move with the body, supporting its every movement. The bra’s flexibility and durability ensure it will always recover its shape, making it ideal for travel. Flexi-Wire’s flexible metal-free wire makes it the ultimate comfort bra.