new license deal with PUMA
Managing all brand activity in Israel including retail, marketing and distribution
13 October 2015

Delta Galil is proud to announce a new license deal with PUMA to take over all brand activity in Israel.

PUMA is one of the world’s leading sports brands with footwear, apparel and accessories. The brand offers both performance and sportstyle products for various categories such as Football, Running, Golf, and Motorsports. The company distributes its products in over 120 countries around the world.


“We are thrilled to join one of the largest performance and sportsyle brands in the world”, says Zvika Shwimmer, head of Delta Israel, “PUMA is a powerful brand and it is known for its outstanding collaborations such as Arsenal F.C, Rihanna and Usain Bolt. Our new partnership allows us to be the exclusive licensor, to market and sell all PUMA products in Israel.”

Delta Galil will now be in charge of all marketing, distribution and retail activities of PUMA in Israel. This will include opening two new concept stores during 2016, distribution of PUMA products to the various retailers and developing a new online shop. This deal represents a strong addition to the Delta brands portfolio, yet another step forward for Delta as a leading force in the market in Israel and worldwide.